I have read through all of the posts regarding this email, and in my opinion there are aspects that I agree and disagree with in Lucien's emails. The only aspect that I agree with, is that the extension of the closing date from the 11th to the 12th should not have been allowed. I do understand that there must have been a lot of people submitting their entries on the 11th, but the people who could not submit in time should have planned this deadline in advance.
With regards to the announcing of the finalists, I personally think that a week is ample time to make a final decision on less than 400 designs. It's the initial 10 to 30 seconds of viewing that should make the impression, as this is generally the time period the target audience will view a billboard or wrapped car while driving past. Your design needs to make the impact in this time period otherwise it is unsuccessful in my opinion.
With regards to Lucien having an issue with submitting a photograph, I think it's absurd. I'm not sure if he is aware of the process of the previous Wrap to the Max competition, where we were requested to submit a photograph as well and the reason behind that is it is nice to put a face to the design when all the designs are put up at Sign Africa. I personally think it's a nice touch.
I have been informed that this year the voting will be done differently from last year which I think is great. I think it's really good to get the public involved in the final voting as after all they are the people who will be viewing the adverts out there in the market. I was also informed that the competitors are allowed to be at the Roland stand at Sign Africa encouraging the public to vote for their designs. Unfortunately I strongly disagree with this. I'm not sure if the other contestants feel the same way, but this is meant to be a competition based on how good your design is and how successfully it communicates to the public, not how skilled you are at selling your design to the public. I personally feel that by allowing contestants to be present, a swaying in the public's decisions may occur. I also do not feel it is fair, as some contestants might not be able to be there as a result of travelling distances or work commitments and so forth. I welcome your opinion, but I do think the creativity should be left within the design itself and not with regards to ones selling abilities.
Please advise me on your thought regarding this matter.
Kind Regards,
Wes
With regards to the announcing of the finalists, I personally think that a week is ample time to make a final decision on less than 400 designs. It's the initial 10 to 30 seconds of viewing that should make the impression, as this is generally the time period the target audience will view a billboard or wrapped car while driving past. Your design needs to make the impact in this time period otherwise it is unsuccessful in my opinion.
With regards to Lucien having an issue with submitting a photograph, I think it's absurd. I'm not sure if he is aware of the process of the previous Wrap to the Max competition, where we were requested to submit a photograph as well and the reason behind that is it is nice to put a face to the design when all the designs are put up at Sign Africa. I personally think it's a nice touch.
I have been informed that this year the voting will be done differently from last year which I think is great. I think it's really good to get the public involved in the final voting as after all they are the people who will be viewing the adverts out there in the market. I was also informed that the competitors are allowed to be at the Roland stand at Sign Africa encouraging the public to vote for their designs. Unfortunately I strongly disagree with this. I'm not sure if the other contestants feel the same way, but this is meant to be a competition based on how good your design is and how successfully it communicates to the public, not how skilled you are at selling your design to the public. I personally feel that by allowing contestants to be present, a swaying in the public's decisions may occur. I also do not feel it is fair, as some contestants might not be able to be there as a result of travelling distances or work commitments and so forth. I welcome your opinion, but I do think the creativity should be left within the design itself and not with regards to ones selling abilities.
Please advise me on your thought regarding this matter.
Kind Regards,
Wes
No comments:
Post a Comment